Welcome to Elm Lifestyle. Known for it’s punchy pops of colour, deluxe knitwear and a simple approach to dressing. Designed in the relaxed coastal Victorian town of Ocean Grove, Elm’s brand mission is simple – Effortless, Everyday, Style. Inspiration is taken from art and homewares and the collection focuses on making those everyday wardrobe choices simple through clean lines, layering knits and easy wearing, straightforward shapes. Global Free Style love's Elm Lifestyle!